BLNCD World
A home for exclusive interviews with cool people and our favorite musings in
fashion, culture, and wellness.
FEATURED
The Making of a Modern Cannabis Brand
Every BLNCD product begins with intention— from carefully balanced formulas to the small details that make the packaging stand out. At the center of that vision is founder Allison Vaillancourt, who built BLNCD around balance, wellness, and design, and designer Joey Heuring, who translated that vision into a clean, elevated visual identity.
A Brief History of Cannabis
The Zoroastrians During most of its history, cannabis was not a party girl, with very low THC levels. At some point, possibly with human assistance,... READ MORE
Photography & Surrealism w/ Shelly Mosman
When it comes to Minnesota-based photographers, Shelly Mosman is in a league all her own. Celebrated for her timeless portraiture and colorful surrealism, Mosman’s photos... READ MORE
Illustration and Album Covers w/ Alexis Politz
Bringing a fresh edge to vintage design tropes, the illustrative work of Alexis Politz can be seen everywhere, from t-shirts to album covers to posters... READ MORE
5 Ways Cannabis Says I Love You
1. A Good Night’s Sleep Sleep is an integral part of a person’s health. A good night’s sleep enables the body to recover and allows... READ MORE
Choreographing Fashion & Dancing for Beyoncé w/ Courtni Poe
Having worked with dance world legends like JaQuel Knight, Richy Jackson and Beyonce, Courtni Poe has learned a lot about the creative process and the... READ MORE
Fun Activities for Dry January In Minneapolis
“Dry January” has become a common ritual at the top of the new year. Taking the month to detox from alcohol is a noble pursuit,... READ MORE
Balance and Simplicity w/ Bryan Whitely
We first began following Bryan Whitely’s work nearly ten years ago, and even as a recent college grad, the Brooklyn-based photographer’s work was breathtaking. Whitely... READ MORE
Alien Furnishing and Hometown Romance w/ Misha Kahn
Misha Kahn may have been born in Duluth, but his work is something from another planet. Kahn’s furniture is often described as extraterrestrial, combining dramatic... READ MORE
A Q&A w/ Daniela Serra: BLNCD’s Co-Founder & Beauty Formulator
Daniela Serra is a co-founder of BLNCD Naturals. Between her experience as a holistic esthetician and her background working with iconic brands brand like AVEDA,... READ MOREJOIN THE FAM
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