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CBD EDUCATION: BASICS
HEMP / CANNABIS / MARIJUANA
HEMP
a variety of cannabis grown for its tall, sturdy stalks and low levels of THC
CANNABIS
a plant family that includes many species, including both hemp and marijuana
MARIJUANA
a variety of cannabis grown for its high levels of THC
What is CBD and how does it work?
CBD is one of the hundreds of cannabinoids that are found in the cannabis plant. Cannabinoids and terpenes insert themselves into special receptors in the body. These receptors are part of the Endocannabinoid system.
This Endocannabinoid system, which helps regulate many bodily functions —including appetite, sleep, anxiety level, and cognition — is intimately tied to the nervous system and immune system.
ENDOCANNABINOID SYSTEM
CB2
CB1 receptors are found primarily in the brain and central nervous system
CB2
CB2 receptors are found mostly in the peripheral organs and the cells associated with the immune system
Terpenes
Terpenes are the essential oils of the cannabis plant and are the cause of aromatics and taste. They play a vital role when it comes to the differentiation of effect in various strains. Some terpenes promote relaxation, while others may energize or help you focus. Considered a cousin to cannabinoids, terpenes are also found in many other herbs, fruits, and plants.
| TERPENE | EFFECTS | ALSO FOUND IN |
 BETA-CARYOPHYLLENE |
Anti-oxidant + Anti-inflammatory | Pepper, Cloves, Hops, Basil, Oregano |
 LINALOOL |
Calming + Ease Stress + Anti-inflammatory | Lavender, Citrus, Laurel, Birch, Rosewood |
 LIMONENE |
Enhance Mood + Ease Stress + Anti-inflammatory + Antioxidant | Citrus Rinds, Juniper, Peppermint |
 PINENE |
Memory + Focus + Alertness + Anti-inflammatory | Pine Needles, Conifers, Sage |
 TERPINOLENE |
Antioxidant + Boost Immunity | Nutmeg, Lilacs, Cumin and Apples |
 HUMULENE |
Boost Immunity + Anti-inflammatory | Hops, Coriander |
The Entourage Effect
Two of the most well-known compounds in the hemp plant are Cannabidiol (CBD) and Tetrahydrocannabinol (THC). Each of these offer natural benefits to the human body, which many CBD users are familiar with. Along with CBD and THC, there are hundreds of other compounds that naturally occur and can positively affect the human body’s overall well-being. CBD products that contain these additional elements may enhance the effects and benefits you experience compared to those that only contain CBD.
Full Spectrum CBD extracts are considered a whole plant formula. They contain high amounts of CBD and trace amounts of other cannabinoids, including THC (less than .3%), along with other hemp plant elements, including naturally occurring terpenes, vitamins, minerals, fatty acids, and proteins. The compounds in full-spectrum CBD work together to create what is known as the “Entourage Effect.”
Full Spectrum vs CBD Isolate
FULL SPECTRUM
KEY INFORMATION
It’s created through full plant extraction
It tastes and smells like cannabis — earthy and grassy
It contains trace amounts of other cannabinoids including <0.3% THC
It’s high in antioxidants and fatty acids
BEST FOR
People who are not drug tested (ingestible products)
People who want the full plant benefits as they naturally occur
If drug testing is not a concern, it’s best to try both full-spectrum and isolate products to see what works better for you
CBD ISOLATE
KEY INFORMATION
Isolate is 99+% pure CBD with 0.0% THC
It’s tasteless and odorless
It’s extremely versatile and can be used to make a wide range of products
BEST FOR
People with sensitivity to THC and cannabinoids
People who undergo regular drug testing (ingestible products)
People who want something tasteless and odorless
People who want a consistent product every time
What dosage
should I take?
should I take?
Everyone is different when it comes to CBD dosing. Each individual’s endocannabinoid system is wholly unique, so it may take a bit of experimentation to find the perfect balance. We recommend starting at a low dose and working your way up if necessary — some people find a small dose works wonders, while others need a much higher dose to experience the desired effect. With consistent, daily use over time, your endocannabinoid system becomes more sensitive and receptive, which results in greater beneficial effects
What product is right for me?
CBD OIL TINCTURES
CBD Oil Tinctures are a quick and easy way to get your daily dose of CBD. Taken orally on a daily basis, CBD oil tinctures can provide amazing benefits for overall health and wellness. From blends that boost happiness and mental clarity to formulas for rest and relaxation or general holistic health, CBD tinctures come with a graduated dropper for easy consumption. CBD Tincture Oils can be a perfect solution for anyone looking to get just the right amount every time. These formulas deliver the most effective, consistent results over time but you must allow them to build up in the body to start noticing results. Because everyone is different when it comes to CBD, this can take the average user anywhere from 1 week to 30 days. Taking your oil consistently each day is key. Ingesting the oil sublingually allows for optimal absorption into the bloodstream to deliver whole body wellness from the inside.
CBD EDIBLES AND BEVERAGE
CBD Edibles and Beverage are an easy and tasty way to enjoy the benefits of CBD. CBD chocolate is a delicious treat with a boost of wellness in every bite. CBD Beverages, like BLNCD Sparkling Waters, are a great functional alternative to sugar-filled beverages and a refreshing way to incorporate CBD into your daily routine. However, edibles and beverages typically take longer to notice the effects because the CBD will be processed by the digestive system.
TOPICALS
Topicals like lotions, salves, roll-ons, body and face oils all work to tackle specific issues with the skin or tension in the body. Topical products are a great option when you need quick relief from dry skin, irritation or muscle aches and soreness. Topically, CBD makes a lot of sense as it delivers antioxidants to the skin, helps regulate oil production and works to combat inflammation. Topical products can be applied directly to affected areas, such as sore muscles, achy joints, inflammation points, and irritated areas. Designed to repair, restore, and alleviate discomfort, CBD topicals are great for daily or as-needed use.
If you have additional questions please check out our FAQ page, or send us an email at [email protected]
We do not intend to provide medical information, and our products are not intended to cure or treat any disease. We recommend consulting your doctor if you have any questions regarding CBD.