Our Story
BLNCD creates premium cannabis products for the modern consumer that are as intentionally crafted as they are beautifully packaged. Led by Founder and Creative Director Allison Vaillancourt, whose creative background spans fashion and wellness, the brand focuses on making cannabis accessible and refined, helping shift outdated narratives through thoughtful education and design.
BLNCD began in 2018 with three women—Daniela, a green beauty formulator and esthetician; Andrea, a natural product formulator and herbalist; and Allison, a fashion entrepreneur grounded in wellness. Their combined expertise shaped BLNCD’s commitment to clean ingredients, ethical sourcing, and elevated design.
Every BLNCD product begins with hemp from our partner farms and is crafted in our USDA-certified organic lab with full seed-to-table oversight.
Through community partnerships and initiatives like tree planting, we extend our commitment to wellness and sustainability beyond our products, investing in the communities and environments that inspire us.
BLNCD Manifesto
Wellness, remixed.
We’re here for the good stuff: good vibes, good ingredients, and a damn good reason to slow down.
Balance isn’t just a buzzword—it’s the baseline.
We believe wellness should feel real.
Not rigid. Not perfect. Just honest, elevated, and yours.
Every formula we make is built with purpose—pure, potent, and made to work (shocking, we know).
We blend science with nature, ritual with results. That’s the BLNCD way.
Mind, body, spirit? We see you.
Wherever you are, we’ve got something to meet the moment.
We’re not here to dull your shine—we’re here to turn it up.
Mood-lifters, stress-melters, plant-powered magic designed to help you vibe higher.
Minnesota made. Women owned. Community built.
We keep it local, we keep it intentional, and we keep it rooted.
And yeah—we give a damn.
From tree-planting to purpose-driven projects, we’re putting our money (and our time) where our mouth is.
This isn’t about chasing trends. It’s about creating something better.
A better day. A better you. A better high.
Let’s raise the bar on wellness. One product, one person, one vibe at a time.
WOMEN-OWNED
Our small (and mighty) brand is women-owned and operated
MN Made
BLNCD products are made in small batches in Northeast Minneapolis
Vertically Driven
We control our hemp CBD supply chain from farm to table ensuring consistency and quality
Purpose-Driven
We giveback. We plant trees.
We invest in our communities