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Our Story

A women-owned and operated business, BLNCD Naturals creates high quality beauty and wellness products inspired by the therapeutic properties of plant-based ingredients, including CBD.

Allison Vaillancourt, a business owner turned yoga and meditation instructor, started BLNCD with fellow entrepreneurs Daniela Serra (Product Development and Certified Esthetician), and Andrea Frey (R&D and Aromatics). The three women, all established business leaders prior to launching the BLNCD Naturals brand, came together after making individual strides towards healthier living – from paying closer attention to what’s in their cosmetics and personal care products, to looking for more holistic solutions for everyday ailments. Now,
together, they’re introducing their line of high performing, luxurious products to mainstream consumers.

All BLNCD products are formulated with all-natural, non-GMO, responsibly farmed hemp, and organic and wildcrafted premium-quality ingredients. They’re currently made in small batches in their own GMP Compliant ISO 9001 lab in Minneapolis, MN, ensuring consistency and quality. Third-party lab testing is done on every batch, with results available to consumers via the Lab section on the BLNCD website. Lab results show that BLNCD products contain high potency CBD and are free from harmful chemicals and pesticides. BLNCD products meet the Leaping Bunny Standard set by the Coalition for Consumer Information on Cosmetics (CCIC), the gold standard in cruelty-free certification for personal care and household products.

Each co-founder shares a passion for ethical, conscious sourcing, high-level quality control, and an integrated approach to health and wellness.

The BLNCD team includes a beauty industry leader, certified esthetician, and chemist to ensure clean, effective skincare and wellness products.

Join Allison, Daniela, and Andrea in their mission to improve lives through the healing power of CBD!

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