BLNCD World
A home for exclusive interviews with cool people and our favorite musings in
fashion, culture, and wellness.
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The Making of a Modern Cannabis Brand
Every BLNCD product begins with intention— from carefully balanced formulas to the small details that make the packaging stand out. At the center of that vision is founder Allison Vaillancourt, who built BLNCD around balance, wellness, and design, and designer Joey Heuring, who translated that vision into a clean, elevated visual identity.

The Hidden Hemp Ban: What It Means for Minnesota’s Wellness Community, Small Businesses & the Future of Plant-Based Alternatives
A hidden federal hemp ban threatens Minnesota’s progress on safe, plant-based wellness. Learn how it impacts consumers, small businesses, and the future of regulated access. READ MORETrends in Cannabis: The New Ritual of Relaxation
From beverages to edibles to topicals, today’s cannabis rituals are designed to take the edge off—without slowing you down. READ MOREIn Studio with Silent Fox
Silent Fox explores themes of grief, trauma, and healing through bold colors, intimate details, and a universe all their own. READ MOREThe Art of Mocktails
Hear from the expert, Andreas of Jovial Cocktail Co. on how to make the perfect mocktail as he shares the 5 S's of Jovial. READ MOREA Night at Rêverie: Fashion, Flowers, and the Art of Daydreaming
In September, BLNCD had the pleasure of sponsoring Rêverie, a night that blended high fashion, artistry, and imagination into one unforgettable experience. Hosted by Le... READ MOREThe Intentional Return: Fall’s Focused Reset for Mind, Body, & Spirit
The arrival of fall is more than a seasonal shift—it’s a subtle invitation. It offers renewed energy for a reframe, guiding us away from summer’s... READ MOREBEHIND BLNCD: The Making of a Modern Cannabis Brand
Hear about the story behind the name, the inspiration shaping BLNCD’s aesthetic, and the challenges (and joys) of designing in the ever-evolving cannabis space. READ MOREDay to Night Skincare: How CBD and CBG Can Elevate Your Daily Routine
Achieving skin that feels nourished, calm, and glowing requires a thoughtful routine that adapts to your skin’s evolving needs throughout the day. In the morning,... READ MOREA CANNABABE CROSSWORD
Join Saeteesh and Patricia in solving our elevated puzzle: the Cannababe Crossword. READ MOREJOIN THE FAM
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